Minding My Own Business
Setting goals for my business has always been difficult for me. Somehow goals seem abstract and untouchable. I find it difficult to picture the path that would get me to where I want to be and so I just choose general areas in which I want to improve but without taking the time to break down the steps needed to get there.
In the beginning my goals were simply about my standards. Be the best. Care for my client’s animals as I care for my own. Keep growing. Keep learning.
By working towards the first two, the third came organically and the fourth was inevitable. Those standards have never changed and I am now the only 5-star business of its kind in my area.
It’s amazing to me but this month marks my fifth anniversary. At the beginning of this year I wrote a short, simple list of areas I wanted to work on during the year. On a regular sheet of paper I wrote:
FOCUS
- Taxes
- Hiring
- Website
- Social Media
- Education
The taxes, well….still challenging. I have a hard time letting go but I’m going to have to break down and hire someone before it gets me into trouble!
I made progress this year on hiring though it didn’t look like I thought it would. What I initially planned to do was hire field staff but instead I hired an Office Manager. It was a brilliant decision. The fact is that hiring staff comes with a LOT of paperwork and I can’t manage the paperwork AND the training and management at the same time so hiring an Office Manager who can handle the extra office stuff frees me up to properly train and manage more new staff. At this time we are actively taking applications for field staff and I’m excited at the response.
My website was where I spent most of my energy this year and where I feel I made the most progress. I completely revamped it over the summer and am pleased with the result.
I am not a fan of social media. I have literally four friends on Facebook, don’t understand Instagram anymore and can’t keep up with Twitter. But, although I didn’t plan it, I ended up letting my new Office Manager take over the social media stuff and she’s been brilliant so now I’m happy to just relinquish it completely. I have no trouble admitting that she’s much better at it than I am!
The education aspect of my list was meant to be about attending industry conferences and such but I didn’t make it to any of them. But, for the next year, I have already registered for a conference in February so I guess progress is being made there, too.
But, what about this next year?
Obviously, taxes are the area where I failed the most this year – ironic since it was first on the list – so that will go at the top of the list again. Number two is going to be Staff Management. I need to create an employee handbook, standardize my hiring procedures and set up employee education programs. Next on the list will be a business blog. I’ve managed to make it this far without one but I’m not oblivious to have beneficial they are.
So far, those three are all I have but, when I think about it, there’s a lot to be done there. One thing is for sure, I’m looking forward to this next year and know that it will be the best year for my business!